In The News: Internet Promotion Part 1




How do I get my site to the top of the search engine rankings?

For the majority of websites, getting noticed on internet engines is a by-product of successful search engine optimisation, web page content and shrewd use of pay per click (PPC) advertising. In this article we're concentrating on optimisation...

To 'optimize' a website means to build it so that it will be discovered by search engines, and to design each page in such a way that the site’s contents will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services.

By implementing search engine optimisation, you will drive more targeted traffic to relevant in-site category and landing pages. Through optimizing the most valuable pages of each category section and ensuring site pages are properly indexed at each major search engine, our experts will be able to increase overall site traffic and the conversion rates for your website.

Keyword Market Intelligence
Your keywords are your life. You absolutely need to understand your online keyword market intimately and begin speaking to it. If you don't, you're missing the many opportunities to communicate and do business directly with current and new customers.

Your keyword market is the natural "search language" your customers are using to try and find you online. It’s the quirky combination of terms that someone comes up with while trying to accurately describe something very specific to them.

You can make great progress in marketing efforts across the entire business by tapping into this keyword data. Knowledge of your customer's language means you know what language to incorporate into the best practices of publishing your website. Adding those keywords to your website while building or maintaining web pages will give you the competitive advantage to speak your customer's language online.

In an effort to determine which keywords and phrases are regularly searched, you will need an analysis of your main keyword market(s). This process involves reviewing actual queries from live data bases and creates a real-time understanding of the actual keyword phrases and patterns of search used by your customers. This data is also useful for future content creation and Cost per Click buys at Overture, Google AdWords, and other CPC engines.

Meta-Data Optimization/Titles and Meta Tags
Meta Tags (keywords and description) and Title Tags are pieces of HTML code that help describe and classify the content on a web page. Having a uniquely optimized Title on each page is critical for obtaining the best possible placement within search engine results.

When the Titles and Meta Tags properly support the content on each web page the potential placement of that page increases when searched for. Our search experts will write and deliver new Titles and Meta-Tags in an effort to improve your site's performance at search engines naturally.

Keyword Optimization Campaigns
If you know that there are very specific terms for your business that have a known return on investment for you, hostoffice can focus its expertise on achieving specific keyword rankings through Organic SEO methods.

If you'd like our help and advice on optimising your website or a fresh promotion campaign - please contact us.